![]() The second is Mason trying to keep a straight face as he describes Thunderbird as “not quite like anything I’ve ever tasted.’Īpparently James had never drunk gasoline. The first ad in the following video tries to glamorize Thunderbird as a sexy, hip and happening cocktail for young stylish Blacks. Thunderbird shill to sleazoid slave owner ain’t much of a stretch character wise and probably didn’t earn him any dividends in the karma department. Thunderbird Targeted at poorer inner-city populations, it later became known as a bum wine. Years later, Mason went on to star as a vicious slave owner in the soft-core blaxploitation potboiler Mandingo. In a move that seems almost surreal, actor James Mason was recruited by Gallo to pitch its poverty punch. When Gallo rolled down his window and called out, “What’s the word?” the immediate answer from the bum was, “Thunderbird. One example of a massive change in taste took place in the U.S. Their radio ads featured a song with a proto-rap vibe, “What’s the word? / Thunderbird / How’s it sold? / Good and cold / What’s the jive? / Bird’s alive / What’s the price? / Thirty twice.” It is said that…Įrnest Gallo once drove through a tough, inner city neighborhood and pulled over when he saw a bum. designed their firewater with the ghetto in mind. Original Vintage THUNDERBIRD Wine Bottle 375 ML Empty Modesto GALLO Bum Wine. If you drink enough of the swill it will turn your tongue black, incinerate your gut and napalm your liver. red, white, Chianti) 1 bottle (750 mL) 5 1 magnum 12 12 gallon 16 Fortified wine (e.g., sherry, port low-end wines e.g., Thunderbird, bum wine) 1. ![]() ![]() It’s fortified with additional alcohol to get you drunk quicker. Thunderbird is the crack cocaine of wines. ![]()
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